Your Prep Team
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Zac
Our master filleter Zac will make sure that your fish is perfectly prepared every time. Just let us know if you have any special requests, they're his favourite!
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Jacob
Jacob is always on hand to pick, pack and lovingly send out your orders. The backbone of our packing team, he checks each fish to make sure that everything is perfect.
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Teddy
Our MD Teddy has over 30 years experience in the industry and is our resident expert. He started the business with a small van and a chest freezer in 2015 and since then he's committed to ethical growth and practice.
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Laura
Laura is always at your fingertips at hello@whitfish.com
Whether you need advice, help with an order, have feedback or even just fancy a chat she's always more than happy to assist you.
Our Fishing Methods
Shop the Catch-
Rod & Line
Rod and line fishing is a traditional method where a single fishing rod, a length of fishing line and a hook (often baited) are used to catch fish. It is one of the most selective and low-impact fishing techniques, typically targeting individual fish rather than catching in bulk.
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Netting
Netting is a fishing method that uses woven mesh to encircle fish, thrown by the crew on the boat. It is one of the oldest and most widely used fishing techniques in both commercial and subsistence fishing and produces a smaller by-catch than more intensive methods.
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Trawling (Pelagic)
Midwater trawling (also called pelagic trawling) is a method in which a large, cone shaped net is towed through the water column rather than along the seabed. It is designed to catch schooling fish that swim well above the bottom such as mackerel, herring, whiting, and some squid species.
